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September 26, 2024
·
Seattle
Lead Scoring
This talk covers a human-in-the-loop lead scoring model that helps B2B sales teams prioritize inbound leads by learning what defines a ‘good’ lead.
Overview
Lead Scoring helps B2B sales reps prioritize their inbound leads. Using a human-in-the-loop approach, the model continually learns what a ‘good’ lead looks like for that company.